In November 2008, following a series of in-store trials, Gomez launched the ‘Pick and Mix Tomato’ range into Tesco stores.

The Pick and Mix concept is Gomez’ response in providing the Customer with a more enjoyable and exciting experience, as well as a wider choice, when buying Tomatoes.  The concept incorporates a colourful, eye-catching in-store display that includes specially designed boxes and shelf-edge stripping as well as unique Pick and Mix bags.  Through these innovative designs the fixture now offers an opportunity for the customer to personally select their tomatoes form a variety of different shaped, sized, flavoured and coloured tomatoes. 

Gomez are currently supplying the following lines on Pick and Mix: